IMAGE LIBRARIES
Our Way
We are meeting the growing demand for genuine story telling and the requirement for constant imagery refresh with a unique offering of brand focussed imagery library shooting.
In a redefined approach to brand content we offer a unique and versatile image library package that can be tailored to suit individual brand requirements.
Working both with brands direct and with ad agencies we construct a relevant and on brand library of authentic, emotive visuals - capturing unscripted moments that connect with audiences across everything from social media to OOH.
01
TOURISM AUSTRALIA
Our unique approach to building image libraries is the perfect match for Tourism Australia. Over weeks on the road, we’ve collaborated with TA to create extensive motion and stills libraries that go beyond the expected icons and landscapes. We capture the moments in between—the emotion, the real connections, and the unexpected cutaways—that bring Australia’s story to life in a more authentic and memorable way. With this approach, Tourism Australia have a dynamic image library at their fingertips — authentic, unvarnished, and different to the expected ‘post card’ imagery — ready to meet the demands of modern media in all its forms.
02
QANTAS
For Qantas we literally travelled the globe in our signature light and nimble style .. An image library for an airline is not complete without onboard imagery, destination imagery and emotive and thought provoking moments captured along the way. The result was an intensive image library of both motion and stills imagery for Qantas to draw from covering the authentic essence of travel for an OOH campaign, Broadcast TVC and Socials for days. One of our favourites.
03
STONE & WOOD
Stone & Wood was created by MC Creative, with Chris as Brand Creative Director. The brand campaign grew out of the incidental, the unexpected and the unscripted — moments that became the backbone of the OOH campaign, supported by a complete image library for every other format. The result is imagery that carries Chris Searl’s unmistakable style — authentic, effortless, and deeply aligned with the brand’s storytelling.
